Stellar prides itself in recruiting respondents who are savvy and experienced, and who will take the extra step to offer valuable business data.
Stellar interviews push and challenge respondents on specifics. They also draw respondents inside the key issues to capture the application of their thinking.
Stellar discussion guides walk the respondent through an orchestrated sequence of questions. Early in the sequence, questions get at business rules; later, questions apply those rules to the priority issues.
The Stellar approach is to:
- Sift through and weigh the details.
- Use our experience to discriminate between findings.
- Identify both systemic and situational factors in developing the analysis and recommendations.
IDI MARKET STUDIES |
Pushing the qualitative perspective toward scientific
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Data are not neutral:
The value of IDI market studies is that they give clients the potential to go beyond the surface – to grasp the deeper rule inside the surface shell. – Stellar Managed Care
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Stellar specializes in IDI market research: in-depth phone interviews conducted with key decision makers across the channels that shape the pharmaceutical market. Part of what distinguishes our work is that we routinely focus on two very different dimensions in the market:
Incorporating these two dimensions allows us to push the qualitative perspective towards findings that approximate scientific validity. This enables us to address the underlying grammar of the pharma marketplace and provide clients with implications they can build on for maximum confidence. IDI ComponentsFour components are critical to the depth and power of the final research product: |
